Download PDF Publicity and Public Relations (Barron's Business Library), by Dorothy I. Doty, Marilyn Pincus
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Publicity and Public Relations (Barron's Business Library), by Dorothy I. Doty, Marilyn Pincus
Download PDF Publicity and Public Relations (Barron's Business Library), by Dorothy I. Doty, Marilyn Pincus
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Information and advice on getting publicity for a business or its product, creating mailing lists, using electronic tools and internet resources, writing press releases, understanding the media, mastering the art of networking, coordinating publicity with sales, and much more. Titles in Barron's Business Library series are currently being revised and updated, and re-set in an attractive new paperback format. They are written especially for men and women starting a company or managing a small-to-medium-size business. Emphasis is on practical problem solving, and examples cited in these books are based on realistic business situations.
- Sales Rank: #2827103 in Books
- Published on: 2001-01-23
- Original language: English
- Number of items: 1
- Dimensions: .62" h x 5.08" w x 7.56" l, .48 pounds
- Binding: Paperback
- 230 pages
Most helpful customer reviews
2 of 3 people found the following review helpful.
Solid How-To
By A Customer
Doty and Pincus have put together an excellent, solid how-to for public relations professionals and newcomers. What it lacks in specularness, it makes up for in theoroughness.
It's not overwhelmingly strong on the Internet, though it does have stuff about e-mail lists and websites. If you're pushing that aspect, I think Levine's Guerrilla PR: wired is the better bet, since it focuses heavily on the Internet.
Still, Publicity and Public Relations is an excellent piece, especially for newcomers or those with limited experience.
0 of 0 people found the following review helpful.
Solid How-To
By A Customer
Doty and Pincus have put together an excellent, solid how-to for public relations professionals and newcomers. What it lacks in specularness, it makes up for in theoroughness.
It's not overwhelmingly strong on the Internet, though it does have stuff about e-mail lists and websites. If you're pushing that aspect, I think Levine's Guerrilla PR: wired is the better bet, since it focuses heavily on the Internet.
Still, Publicity and Public Relations is an excellent piece, especially for newcomers or those with limited experience.
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