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small words, BIG CHANGE, by David Straker
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Do you need to influence, persuade or otherwise change the minds of other people? Sure you do. Everybody does. Whether it is in work, at home or out there in the big world, we all want others to do things, including when they are not so sure that they want to go along with our requests.
'small words, BIG CHANGE' comes from David Straker, the author of 'Changing Minds: In Detail' and the massive changingminds.org website. This book looks at the practicalities of how you can use the smallest of words to subtly influence and persuade. While doing so, it also discusses many tips, tricks and things to consider when you are nudging and communicating with others.
Version 2: contains updates, corrections and table of contents
- Sales Rank: #328986 in eBooks
- Published on: 2012-02-01
- Released on: 2012-02-01
- Format: Kindle eBook
Most helpful customer reviews
6 of 7 people found the following review helpful.
Straker excels
By J. Michael
Among the most practical guides to simple subtle semantics available. The best I've seen. Learn to use simple words such as 'you', 'I' , and 'as' with incredible strategic precision. An excellent resource for anyone who communicates verbally. That means you.
0 of 0 people found the following review helpful.
Good stuff
By Mostafa I
Must read for salespeople. I never realized how the tiniest words in our language have this type of impactful meaning to others.
0 of 3 people found the following review helpful.
One Star
By Bonnie Benesh
Not valuable. Not professionally presented
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