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This samurai strategy books is the first widely available English translation of Yamamoto Kansuke's classic treatise on strategy and tactics.

Secrets of the Japanese Art of Warfare is Thomas Cleary's translation of the seminal writings attributed to Yamamoto Kansuke on Japanese martial arts and military service. A mysterious man of humble origins, Yamamoto distinguished himself in the service of the redoubtable Takeda Shingen. Yamamoto was a career solider and founder of the so-called "school of certain victory," from which the famous Miyamoto Musashi (The Book of Five Rings) emerged. His school developed the art of discerning situational combat advantage, so that a warrior was able to commit to action only when success was virtually assured.

Translated and accompanied with helpful insights by Thomas Cleary, one of the foremost translators of the martial wisdom of Asia, this book is for all persons engaged in military, law enforcement, or emergency response, as well as for martial artists, athletes, business executives, diplomats and politicians.

• Sales Rank: #643733 in Books
• Published on: 2012-11-10
• Released on: 2012-11-10
• Original language: English
• Number of items: 1
• Dimensions: 7.50" h x .60" w x 5.00" l, .62 pounds
• Binding: Hardcover
• 160 pages

Review
Praise for Thomas Cleary: "One of the foremost contemporary translators of classical Buddhist and Taoist literature,…[Cleary's] translations shine with clarity and express the insights of these great teachers with beauty and understanding." —Library Journal

About the Author
Thomas Cleary is one of the best known and most accomplished translators of the wisdom of Asia. He holds a doctorate in East Asian Languages and Civilizations from Harvard University. Cleary has translated Code of the Samurai, Soul of the Samurai, Samurai Wisdom and The Art of War, as well as over 70 other titles on martial arts philosophy, Buddhism, Taoism and religion.

Most helpful customer reviews

6 of 6 people found the following review helpful.
An excellent book for anyone interested in the martial arts and Asian warrior philosophy.
By Joseph J. Truncale
I have had the pleasure of reading and reviewing several of Thomas Cleary's other books on (Samurai Wisdom, Soul of the Samurai, Code of the Samurai, The Art of War) Asian warrior philosophies. This volume focuses on the translation of Yamamoto Kansuke's (1501-1561) "Secrets of Japanese Art of Warfare." This book covers the strategy and philosophical principles of winning in battle. There are numerous illustrations (drawings) showing the techniques and strategy one should use during a physical confrontation.

This text is organized into ten parts, but some of them are very short sections. Part one introduces the sources of the arts of warfare and numerous other topics. Part two explains wrestling and boxing forms. Part three teaches the various swordsmanship techniques and tactics. Part four deals with the use of the pole (Stick, staff). The basic use of the "king of weapons" the spear is covered in part five. Part six very briefly covers archery. Part seven mentions the role firearms play in the art of war. Part eight deals with the mind (Human Advantages) and strategies to use in various combat situations. Part nine explains the advantages of terrain and the final part covers the advantages of the sky.

In conclusion, if you are into the martial arts and the Asian philosophy of war you will enjoy this book. Keep in mind that even though there are numerous illustrations, you cannot really learn how to perform the techniques by merely reading this book.

Rating: 5 Stars. Joseph J. Truncale (Author: Haiku Moments: How to read, write and enjoy haiku.

6 of 7 people found the following review helpful.
yamamoto kansuke!!! heiho/strategy of the takeda samurai/shinobi
By sookie
this is a excellent translation of "the school of certain victory" which yamamoto produced many strategy and secret scrolls and densho including the heiho okugisho and the rodanshu

which many claim were main books for the takeda samurai and shinobi (although the sanada ryu shinobi seemed to went on a different path im sure they listened to yamamoto to certain extent as a couple shinobi schools came from this area)

back to the book mr. cleary does a great job of translating putting everything in english even the "fighting parts of the manual" he also adds his own notes which is something the more expensive and harder to find heiho okugisho does not(it stays a tad more traditional) and i have matched them up together that pretty much what this book is with a few adds.

a great buy for any martial artist thats wants more on traditional heiho from a real samurai clan that also employed shinobi no mono. not just samurai ninja troops. hmmm...that word just dont work. but confirmed..samurai from this provice were allowed to learn some ninjutsu. and some of it is in this book. buy it!

-i would also like to add the takeda ryu has been put back together with a 44th headmaster.-

1 of 1 people found the following review helpful.
Very practical fighting advice.
By victor benedicto
Gives an insight of warfare from an actual strategist/warrior.
Nothing "mystical " like those books attributing realistic fighting victories
to metaphysical, zen-like reasons. Down to earth book.

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With the rapidly increasing penetration of laptop computers and mobile phones, which are primarily used by mobile users to access Internet s- vices like e-mail and World Wide Web (WWW) access, support of Internet services in a mobile environment is an emerging requirement. Wireless n- works have been used for communication among fully distributed users in a multimedia environment that has the needs to provide real-time bursty traffic (such as voice or video) and data traffic with excellent reliability and service quality. To satisfy the huge wireless multimedia service demand and improve the system performance, efficient channel access methods and analytical methods must be provided. In this way very accurate models, that faithfully reproduce the stochastic behavior of multimedia wireless communication and computer networks, can be constructed. Most of these system models are discrete-time queueing systems. Queueing networks and Markov chains are commonly used for the p- formance and reliability evaluation of computer, communication, and m- ufacturing systems. Although there are quite a few books on the individual topics of queueing networks and Markov chains, we have found none that covers the topics of discrete-time and continuous-time multichannel mul- traffic queueing networks. On the other hand, the design and development of multichannel mul- hop network systems and interconnected network systems or integrated n- works of multimedia traffic require not only such average performance m- sures as the throughput or packet delay but also higher moments of traffic departures and transmission delay.

• Published on: 2002-02-28
• Released on: 2002-02-28
• Format: Kindle eBook

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[Z885.Ebook] Fee Download Measuring Marketing: 103 Key Metrics Every Marketer Needs, by John Davis

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Marketing is now being asked to be measurably accountable for not only the top-line of their income statement, but also for the bottom-line as well. They're being asked to account for the total marketing program in addition to its component product programs, its advertising, sales promotion, sales and distribution, and pricing programs. This is the first book that addresses the clamor and demand from marketing’s many stakeholders to be accountable for its strategies and activities.

• Sales Rank: #311354 in Books
• Published on: 2006-11-24
• Original language: English
• Number of items: 1
• Dimensions: 9.94" h x 1.50" w x 7.01" l, 1.85 pounds
• Binding: Paperback
• 440 pages

Review
Marketing directors and CEOs who wish to make their marketing expenditures accountable face a bewildering array of potential measures, the definition of which is not always clear, leave alone their relevance. In Measuring Marketing: 103 Key Metrics, John Davis provides CEOs and marketers with an easy way to know just how each measurement is defined and the context in which it can be used. I am sure that it will make an invaluable reference in the designing and assessing of marketing information systems.
John Roberts,
Professor of Marketing, London Business School, Scientia Professor,
The Australian Graduate School of Management.

John Davis's book is a much needed, concise summary of key marketing metrics. He shows us not only how to calculate the right number but also how to use it in decision making.
Bernd Schmitt,
Robert D. Calkins, Professor of International Business, Columbia Business School,
Executive Director, Center on Global Brand Leadership

This is a book which I'll certainly make sure all my marketing colleagues carry at all times…John Davis's book provides such a rounded and comprehensive approach to understanding the nuts and bolts of marketing, that any marketer, in any industry, should select his or her own key metrics from the book to create a personalized, dynamic and balanced framework for measuring his or her own work. A must-have for all marketers!
Ho Kwon Ping,
Executive Chairman
Banyan Tree Group

John Davis has written a readable book that will be of immense, practical help to marketers. His book presents clearly and succinctly over 100 easy-to-use metrics to assess marketing effectiveness. Every marketer should have it on their bookshelves.
Pang Eng Fong
Dean, Lee Kong Chian School of Business
Singapore Management University

We all know the old saying that “You can't manage what you can't measure." This book identifies and discusses the metrics that will help executives manage key marketing activities from product development through sale. It's comprehensive, and readers will surely find measures that are likely to be important in their unique business context.
James Jiambalvo
Dean, University of Washington Business School

From the Inside Flap
The world of marketing has been turned upside down. Non-marketers view marketers as narrowly focused on advertising-driven image-development, characterized by clever creative e design and vague results. While image-shaping advertising is till important, marketing has changed dramatically indecent years, with increasing emphasis on growth-driven activities that yield measurable results.

CEOs and CFOs regularly ask "what measure can I use to determine if my company's marketing is effective? The answer is that there is no single measure that accomplishes this. Today's companies are expected to demonstrate consistent, positive growth and responsible financial performance. Likewise, marketing mangers must show a clear return investment for the plans they recommend. Marketing activities must align with the company's overall strategic and financial goals. T`he challenge is to know what marketing activity to measure and when since, as companies grow, customers expectations shift and market conditions change, requiring�marketers to adapt their strategy and adjust tactics accordingly. From brand building objectives to growth forecasts, traditional marketing to internet marketing, retail promotion to field sales execution, marketers must develop integrated marketing activities that create a differentiated position, address customer needs and demonstrate competitive advantage. Furthermore, marketers must also be able to defend and measure their plans in detail, from the connection to company goals to the execution at the field sales level.

Measure marketing: 103 Key Metrics Every Marketers Needs descr5ibes 103 different measures that marketers and senior managers should know. Organized into three main themes: marketing planning and customers: the offering: and sales force, it is a pr4actical, straightfor5ward references for business leaders seeking clear explanations on how to measure marketing;s most common activities.

From the Back Cover
Measuring Marketing 103 Key Metrics Every Marketer Needs.

Marketing directors and CEOs who wish to make their marketing expenditure accountable face a bewildering array of potential measures, the definition of which is not always clear, let alone their relevance. In measuring Marketing: 103 Key Metrics, John Davis provides CEOs and marketers with an easy way to know just how each measurement is defined and the context in which it can be used. I am sure that it will make an invaluable reference in the designing and assessing of marketing information systems. - John Roberts, Professor marketing, London Business School, Scientia Professor, The Austrialian Graduate School Management.

John Davis book is a much needed, concise summary of key marketing metrics. He shows us not only how to calculate the right number but also how to use it in decision making. - Bernd Schmitt, Robert D. Calkins Professor of International Business, Columbia Business School, Executive Director, Center on Global Brand Leadership

This is a book which I'll Certainly make sure all my marketing colleagues carry at all times... John Davis's book provides such a rounded and comprehensive approach to understanding the nuts and bolts of marketing, that any marketer, in any industry should select his or her own key metrics from the book to create a personalized, dynamic and balanced frame work for measuring his or her won work. A must-have� for all marketers! - Ho Kwon Ping, Executive Chairman, Banyan Tree Group

John Davis has written a readable book that will be of immense, practical help to marketers. His book presents clearly and Succinctly over 100 easy-to-use metrics to assess marketing effectiveness. Every marketer should have it on their bookshelves. - Pang Eng Fong, Dean, Lee Kong Chian School of Business, Singapore Management University

We all know the old saying that " you can't manage what you can't measure." This book identifies and discusses the metrics that will help executives manage key marketing activities from product development through sale. It's comprehensive and readers will surely find measures that are likely to be� important in their unique business context. - James Jiambalvo, Dean, University of Washington Business School

Most helpful customer reviews

0 of 0 people found the following review helpful.
Five Stars
By Bobby Borg
A great book and an easy to read on a very complex topic. get it.

21 of 22 people found the following review helpful.
Excellent Read and Very Useful List of Metrics
By M. A Netzley
Everywhere you look these days, professional communicators seem to be talking about measurement. From marketing and PR to advertising specifically, the question of how we measure a range of marketing and communication activities--the question of how we the right numbers and make decisions--seems to be perplexing companies around the globe.

Perhaps part of the reason measurement is such a challenging problem is that subject is not inherently interesting. Who wants to sit down and actually read a book about marketing metrics? Measuring Marketing: 103 Key Measures Every Marketer Needs is a book that, in my opinion, does a great job of addressing both problems. The book succinctly explains what each metric is, why the metric is important, and how that metric impacts decision making. In addition to helping us better understand measurement, the book is very well written and in plain English. This was actually enjoyable reading.

The book uses a clear three-part structure for each metric. Each metric is defined, we are then told the importance of each metric, and finally how the metric should impact our decision making. Consequently, the book is as much a reference manual as it is a marketing trade book. I began by reading the book in a cover-to-cover style (as I would any other book), but quickly found myself jumping throughout the book as some measures proved more applicable to my concerns.

My sense is that virtually any company can benefit from this book. The description of each metric is concise, the importance of each metric is clearly explained, and topically the book moves through a wide range of measures which look at revenue, cot per unit, market share, segment and customer profitability, price, share of voice, direct mail profit, cost per click, recall, inventory turnover, retail close ratio, sales force turnover rate, break-even sales volume, and even team selling compensation to name just a few. The range of metrics is amazingly comprehensive.

It is difficult to imagine how a marketing team could look through this book and not come up with a small set of metrics delivering the necessary information for assessing their work. Granted, the book does not go into depth regarding some of the more leading edge issues such as social media (for example, how would you measure the value of Nokia's N90 blog?). Another critique might be that he book looks only at traditional marketing measures and could be slightly less useful if a company is taking a more integrated marketing communication approach. That said, the book gives me so many measures that I remain convinced that almost anybody can improve their measurement by turning to this book.

I am very glad I took the time to read this text.

4 of 4 people found the following review helpful.
Dictionary of marketing analysis terminology
By Chen Sun
This book reminds me a lot of my introductory managerial accounting textbook, with numerous clever formulas for measuring internal management figures and with theory and explanations behind these. Instead, this book is a dictionary of formulas, and without very good theory.

Some of its formulas are straightforward. For example Return on Sales = (Net Profit Before Taxes) divided by (Sales). Others will yield uncertain results, due to garbage in garbage out. For example Sales = (P1 X N1) + (P2 X N2) where P1 = customer probability of buying if committed N1 = number of committed buyers P2 = customer probability of buying if uncommitted N2 = number of uncommitted buyers. Uncertainty arises from determining who is actually committed.

Unlike managerial accounting, the numbers required here are much harder to accurately attain. Thereby, the book's "exact mathematical" definitions are subject to high imprecision. The challenge in this discipline is collecting the right numbers, and this book doesn't teach this.

This book is effective for bedtime browsing-reading to learn the terminologies used in quantitative, large firm's marketing conversations.

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Walking Distance: Extraordinary Hikes for Ordinary People, by Robert E. Manning, Martha S. Manning

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“Long-distance walking is good for you and good for the earth... But most of all, walking is a joyful celebration of life and the diverse, beautiful, and curious world in which we live.” —from the Introduction

Walking is simple, but it can also be profound. In an increasingly complex and frantic world, walking can simplify our lives. It encourages intimate contact with places and people, promotes health, and is one of the most sustainable forms of recreation. Robert and Martha Manning invite readers to explore the pleasures of long-distance walking in their inspiring new book, Walking Distance.

At the heart of Walking Distance are firsthand descriptions of thirty of the world’s great long-distance hikes, spanning six continents and ranging from inn-to-inn to backpacking trips. Each entry—from Turkey’s Lycian Way to Vermont’s Long Trail—features personal anecdotes, natural and cultural history, and useful tips, including suggestions for preparing for hikes and for additional reading. Each trail narrative is richly illustrated with color photographs and maps.


The Walks
Alta Via 1 (Italy)
C&O Canal (Maryland, U.S.)
Camino de Santiago (Spain)
Cape Winelands Walk (South Africa)
Chilkoot Trail (Alaska, U.S. and B.C., Canada)
Cinque Terre (Italy)
Coast to Coast Trail (England)
Colorado Trail (Colorado, U.S.)
Cotswold Way (England)
Great Ocean Walk (Australia)
Inca Trail (Peru)
John Muir Trail (California, U.S.)
Kaibab Trail (Arizona, U.S.)
Kalalua Trail (Hawaii, U.S.)
King Ludwig’s Way (Germany)
Kungsleden (Sweden)
Long Trail (Vermont, U.S.)
Lost Coast Trail (California, U.S.)
Lycian Way (Turkey)
Milford Track (New Zealand)
Ocala Trail (Florida, U.S.)
Overland Track (Australia)
Paria River Canyon (Utah and Arizona, U.S.)
South Downs Way (England)
Superior Hiking Trail (Minnesota, U.S.)
Tahoe Rim Trail (California and Nevada, U.S.)
Tour du Mont Blanc (France, Italy, Switzerland)
Walker’s Haute Route (France, Switzerland)
West Coast Trail (B.C., Canada)
West Highland Way (Scotland)

• Sales Rank: #98701 in Books
• Model: 26164830
• Published on: 2012-12-15
• Original language: English
• Number of items: 1
• Dimensions: 8.50" h x .80" w x 10.00" l, 1.90 pounds
• Binding: Paperback
• 244 pages

About the Author
Robert Manning is a professor in the Rubenstein School of Environment and Natural Resources at the University of Vermont where he teaches and conducts a program of research on national parks and related areas.

Martha Manning has a degree in art from the University of Vermont and practices at her studio in Burlington, Vermont. Over the past decade, they have walked many of the world’s great long-distance trails.

Most helpful customer reviews

16 of 16 people found the following review helpful.
This book's a keeper
By Bruce Shindler
I have always believed there is no problem that a walk in the woods won't help fix. Bob and Martha Manning have made a distinctive case for this philosophy and show us plenty of places to try it out. Their book Walking Distance is eloquent. The photographs bring back memories of my own treks on some of these same trails. Just as important, however, is their message that walking is for all of us... young and old. It helps us gain a sense of who we are and how we fit into the grand scheme of things. I don't know how many walks I have left in me, but Bob and Martha have nudged me to begin planning the next one.

8 of 9 people found the following review helpful.
Great Book for All Hikers
By Michael Rees
This is a wonderful book for those seeking to learn about some of the world's best long-distance hikes. The Mannings have hiked for many years and they share their insights, experiences, and enthusiasm in this book. The book provides many tips and suggestions on how to prepare for and plan a long-distance hike. Most of the book is devoted to describing 30 long-distance trails around the world. The authors provide useful information for each trail, including length, accommodations, degree of challenge, whether one can walk the trail in sections, trail permit requirements, and hiking season. Each trail has a good general description of the trail, its geography, history, and distinguishing features. Readers can get a good sense of each of these trails and whether it's one they would want to hike or not. Many color photographs are also included illustrating the trails. (One would need a more detailed guide for hiking many of these trails, and definitely maps. However, additional sources of information are provided for each trail.) I've hiked several of these trails and would love to hike more of them. Even if you don't plan on hiking, this book provides one with an appreciation for many of the world's great natural and cultural landscapes. Highly recommended!!

6 of 6 people found the following review helpful.
An inspriation
By Jim Tolpin
We were looking for some inspiration to get us thinking more seriously about doing long-distance walking...and this book turned out to be just the ticket (in an almost literal sense). If you are just thinking about it, this book will get you started down the path--it did us.

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